The Toy Factory Atlanta Tickets | Immersive Family Experience at Pullman Yards
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Immersive 360 video mapping Immersive 360°
video mapping
Virtual reality experience Virtual reality
experience
Interactive games Interactive
games

The Toy Factory Atlanta:
A Story-Driven Toy-Making Adventure for the Family

Step into a secret toy factory in Atlanta! Created by internationally acclaimed creative studio Dirty Monitor, the team behind groundbreaking experiences including Van Gogh: The Immersive Experience and Monet: The Immersive Experience

The experience

An Immersive Story-Driven Journey An Immersive Story-Driven Journey

Explore a 360°-projected workshop on a mission of your own: collect stamps at every room you help keep running, then earn your badge as an official COG member. Fun, discovery, and a little friendly competition await.

VR & Interactive Games VR & Interactive Games

Visitors make a guided tour of the toy factory choosing between two exciting options: experience it with Virtual Reality for immersive interaction or enjoy it without VR for a walkthrough and play challenges with the different characters of the factory.

Plush Atelier Plush Atelier

Stuff, personalize, and give your plush a heart of its own. A hands-on moment in the workshop where your toy becomes truly yours to name and take home.

Design & Draw Design & Draw

Join the factory team, design and draw your own toy and watch it come to life on the factory walls.

User reviews

Sophie M.

We took our two children (5 and 8) last weekend and were completely blown away. The 360-degree projections by Dirty Monitor are stunning, and the kids loved helping the elves paint gifts and fix the machinery.

Marc D.

An amazing blend of technology, storytelling, and interactive games. My grandkids were completely absorbed by the virtual reality segment, and as adults, we genuinely enjoyed the story and craftsmanship. Very well thought out from start to finish.

Julie V.

Unlike standard exhibitions where kids just watch, here they get to participate! Sorting packages, painting toys, and playing the interactive games kept our kids fully engaged for the whole 90 minutes.

Camille R.

Loved every minute of it! The atmosphere is super cozy and magical. A must-do immersive event if you're looking for a unique activity in the area.

Practical Info

  • Date:
    Starting September 30th
  • Opening hours:
    • Wed-Thu: opens at 3pm
    • Friday: opens at 12pm
    • Sat-Sun: opens at 10am
  • Duration:
    The visit will take around 60 to 90 minutes
  • Location:
    225 Rogers St NE, Atlanta, GA 30317
  • Age requirement:
    All ages!
  • Accessibility:
    The venue is wheelchair accessible
  • Tickets:
    Adult / Reduced / Family
  • Price:
    Starting at $18
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Location

225 Rogers St NE, Atlanta, GA 30317

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FAQS

Do you have any questions? Maybe you can find the answer here!

About the experience

What can I expect from the event? Created for the young and young at heart, the Toy Factory Experience transforms Atlanta’s historic industrial landmark into a world filled with playful characters, exciting adventures, interactive games, immersive environments, and plenty of surprises. Explore the secrets of the factory, let your imagination run wild and even build a toy of your own!
Where is the experience located? The Toy Factory Experience is located at Pullman Yards, 225 Rogers Street NE, Atlanta, Georgia.
Does the experience take place in an indoor or outdoor venue? This experience is held indoors in an air-conditioned venue.
How long does the experience last? For you to have an estimate, people usually spend 60-90 min at this experience.
Will food and beverage be available on site for purchase? You will be able to purchase food and beverage onsite, with options from Peckish, Beefies Tacos, food vendors, food trucks and pop ups, as well as many neighboring restaurants and bars!
Is there parking available? Paid parking is available on site through Park DNA as well as in available satellite lots for exhibits, events, and concerts. Please see our Get Here Page for more information.
Will there be additional sessions? Unfortunately, we cannot guarantee there will be extra dates. Please refer to the experience page for updated information on availability, as those are the confirmed dates and times.
Is there a dress code? There's no defined dress code for this experience; a casual look will be fine.
Will there be merchandise for sale? Yes, there will be merchandise for sale in the Gift Shop! Guests can choose from a wide variety of merchandise. Guests will also have an opportunity to add a plush-making experience to their visit and create a one-of-a-kind toy to take home.

About tickets

Where can I get tickets?
Can I purchase tickets at the door? We will have a box office on site. However, tickets may be sold out by the time you arrive at the event, so we highly recommend you book your tickets in advance in order to guarantee your spot. You can purchase tickets in the Fever App or on the Fever website.
Do I need to print my ticket? You can find your ticket in the "Tickets" section of the Fever app (you can download it from the Apple App Store or Google Play). Please remember to log in with the same login method used to make the purchase.
You will also find your QR code in your purchase confirmation email.
I can't find my ticket. What should I do? You can view your ticket in the Fever app, within the Tickets section. If you don't have the app installed, you can download it from the Apple Store or Google Play. Remember to log in using the same account that you used when buying the tickets. If you still cannot find your ticket, please contact us.
Can I change the date of my ticket? Are refunds allowed? This experience allows date changes up to 48 hours in advance. If you would like to make the change, please contact us and include the ticket ID associated with your purchase. One of our agents will respond to your request as soon as possible, informing you of the next steps to follow.
No refunds are permitted under any circumstances. For more information, you can consult our T&Cs.
Can I make a group booking? If you would like to book for a large group or host an event, please see our Event Rentals Page with your preferred attendance date and type of event!
Do you offer press passes? For all press and media inquiries, including press passes, interview requests, partnerships, and content opportunities, please contact our PR team Chadavid@carenwestpr.com. Kindly include your outlet, deadline, and a brief overview of your request so we can best assist. to get in touch.

About access to the event

Do I need to arrive at the start of my scheduled session? It is recommended that you arrive at the time stated on your ticket and we recommend arriving 10-15 minutes prior.
Can I bring animals? Are service dogs allowed? Pullman Yards welcomes trained service animals that assist with a disability, as defined by the ADA. Emotional support animals are not permitted.
Is the venue accessible? Yes. Pullman Yards is ADA accessible, and our exhibition spaces are designed to accommodate mobility devices. If you have specific accessibility needs, we encourage you to contact us at info@pullmanyards.com before your visit.
Will there be strobe lights? No continuous strobe lighting is expected.
What are the prohibited items at the experience? For the safety and comfort of all visitors, outside food and beverages are not permitted. Weapons of any kind are also prohibited, including glass bottles, flammable substances, and knives of any type (pen knives, switchblades, Swiss Army knives, etc.). All guests are required to pass a standard security screening to enter.
Do you offer carer tickets? Guests requiring assistance throughout this experience are entitled to apply for one free pass for their personal assistant/support worker. Please contact us here.
Once we receive this, we will provide you with a voucher that you can use to purchase your free carer ticket in the Fever app (based on availability).
Please keep in mind that you will have to show the regular ticket with this carer ticket when entering the venue.
Is the experience accessible for deaf/visually impaired people? We are happy to confirm that people with visual or hearing impairments will be able to enjoy this experience.
Are there chairs available? Can I be seated during the experience/exhibition? This is a walkthrough experience, but if you need a little rest, you will be able to find some seats for you to have a break.
Will restrooms be available on site? This venue has restrooms—please ask our staff on site for indications.
Can I take photos or record the experience? Personal, non-commercial photography is permitted only on cell phones during regular business hours. No photography is permitted in areas that are not open to the public at the time of your visit. Please see the Photography Policy Here for more information.
Is there a Lost & Found? There is a lost and found in the Gift Shop
Is coat check available? No.
Is there an age requirement? All ages are welcome to this experience and the space is accessible for prams/strollers. All guests, including children, require a ticket unless otherwise stated for a specific promotion or event. We have something for everyone here: music, food, games. Bring the kids, bring the grandparents, bring your cousins and get out of the house with your in-laws!
Will there be an audio guide? Unfortunately, this experience does not include an audio guide.